meet the team

our team has experience spanning industry from public policy to high tech to fortune 500 companies to not-for-profit organizations - we've seen it all. we know diverse teams drive more revenue, and we know our diverse experience can help you achieve your goals. 

  • veronica juarez headshot

    veronica juarez

    founder & ceo

  • tony ochoa headshot

    tony ochoa

    associate

  • katie youtsos headshot

    katie youtsos

    associate

  • reggie juarez

    reggie juarez

    vp of fundraising

veronica juarez, is a seasoned silicon valley tech executive, with experience building public policy & enterprise teams from startup to post-ipo phase. prior to tech, veronica spent a decade in politics, working at the federal, state, and local levels for policymakers, working on behalf of their commitment to criminal justice reform, immigration reform, and the arts.

veronica is a fifth-generation Mexican-American, an honors graduate of Phillips Exeter Academy, and a first-generation college graduate with an honors degree in Comparative Studies in Race & Ethnicity from Stanford University. Stanford awarded her the James W. Lyons Award for Service and the J.E. Wallace Sterling Book Award for her exceptional leadership, service, and contributions made to the University. Fast Company Magazine named her one of the Most Creative People in Business, The Alumni Society named her an executive to watch and L'Attitude Ventures named her a "GameChanger in VC" at SXSW 2023.

veronica is an active angel investor, a former scout with Lightspeed Venture Partners and manages the grant giving of The Juarez Family Foundation, a social impact fund she founded in 2019. veronica serves on the board of Stanford's Center for Comparative Studies in Race & Ethnicity and was elected as a Director of Phillips Exeter Academy's General Alumni Association Board as well as Class President for the Class of 2000. veronica is an active member of Stanford University's First Principles Forum, an intimate invite-only organization dedicated to innovation in philanthropy and social impact.

veronica is a proud native Houstonian, home of her family's infamous taqueria, Villa Arcos, in the 2nd Ward, enjoys outdoor activities with her puppy reggie, exploring new terrain around the globe and breaking bread with friends and family.

tony ochoa headshot

tony is deeply committed and passionate about addressing systemic disparities affecting underserved communities. with over 15 years of experience working with mission-driven organizations addressing health, education, and justice inequities, he’s developed and led strategies that interweave social impact, human-centered design, marketing, and cross-sector collaboration.

leaving engineering to pursue a role with the Latino Commission on AIDS under a CDC grant, he leveraged his skillset in lean, startup methodologies to provide capacity building and technical assistance to over 150 organizations across the US and territories seeking to address health inequity. specializing in formative assessment, program design and evaluation, high-impact marketing, strategic planning, and organizational management, he had the opportunity to work with an array of partners, including nonprofit organizations, healthcare organizations, health departments, government agencies, and funders, among others. Simultaneously, he later led two health campaigns - National Latino AIDS Awareness Day (NLAAD) and National Hispanic Hepatitis Awareness Day (NHHAD). during his tenure leading NLAAD, the White House recognized the campaign as a model for mobilizing communities and improving nationwide health outcomes. 

Before stepping into his current role as Next Chapter’s Chief Operating Officer - an organization transforming the tech sector by upskilling and placing justice-impacted individuals in software engineering roles - he spent six years driving change in the educational equity space. leading national marketing strategy with the Hispanic Scholarship Fund before joining Teach For America, he eventually spearheaded the development of an Innovation and Learning Lab at TFA. 

tony grew up in Inglewood, CA, as one of eight siblings and attributes his successes to his Mexican immigrant parents' drive and instilled values of empathy, collectivism, gratitude, and resilience. when he’s not planning excursions that take him out of his comfort zone, he enjoys exploring downtown LA with his partner, Art, and English Bulldog, Bronx. tony holds a bs from Stanford University in Product Design and completed the University of Pennsylvania's Executive Program in Social Impact Strategy.

katie is an entrepreneurial-minded business leader with over 16 years of experience launching, managing, and growing successful brands and partnerships across the globe.

after making homes in NYC and SF, katie made her way back to her midwest roots, leveraging her advertising background to consult for CPG and tech companies in the Twin Cities. Katie made a home at Lyft where she led business development across seven states within the Plains Region for Lyft Business. During her tenure, Katie pioneered and launched a program with two counties in Minnesota that provided transportation options for persons with disabilities.

katie is a founder herself, co-founding Useabot in 2020, a start-up focused on robots-as-a-service (RaaS). Alongside veronica, katie built arturo advisory based on their shared values and passion for creating access and opportunities that address society's equities for underrepresented groups. katie currently works as an associate for arturo advisory supporting the firm's most strategic work and clients.

reggie is adorable, thoughtful, and fun. he was recently promoted from his position as vp of fun to vp of fundraising, as he is an active part of veronica’s personal and professional life.

we look forward to working with you in the future.